If you’ve ever visited your financial advisor and received a pen with the company name printed on it, you’ve held a promotional merchandise. What about the multiple visits to the grocery store and the groceries are placed into a bag with the shop name displayed on the front? This again is a promotional product.
Businesses, brands, non-profits, and even schools benefit hugely from simply implementing these items, which are printed with a slogan or a logo that directly links back to their brand or cause.
So why should you consider implementing this into your marketing strategy? We take a closer look at how your brand can benefit from taking this step in Brisbane.
Creates Brand Association
You’re walking down the street, and you spot somebody wearing a t-shirt with the logo and slogan for a holistic gym that grabbed your interest in passing a few months ago. Seeing the logo printed on this shirt sparked a memory, and suddenly you’re compelled to visit the gym and see what it’s about. Do you see the positive effect that branded items can have on a broader audience? You could say that it functions similarly to word of mouth, however, with no words involved!
A Variety Of Options
When it comes to product choice, the list is endless. It’s important to consider what you offer before printing your logo on items that may not correlate to your brand. For example, perhaps a tech company wouldn’t include water bottles in their strategy.
Perhaps a gym wouldn’t choose to include hard drives in theirs. You can also consider what the current trends in society are. For example, everyone’s wearing facemasks multiple times daily. Therefore they could be a popular addition to your range of items.
Great As Freebies
Are you hosting an event and want to create awareness post the event date? Why not have something relevant and enjoyable to use to give away as a freebie? There’s no question that everyone loves a good freebie, and the likelihood of your audience remembering you is going to be elevated long after your event ended. No matter what your cause is, this is exactly the kind of awareness you want! If your audience is seeking out your product or service, your promotional freebie will be there to remind them of you.
Promotional items of any kind are always going to spike awareness around your business, so why not create some for yours? At The Brand Makers, we offer a wide range of products and printing services in Brisbane. To start creating yours, contact us here.
