Helping CMO’s plan for successful promotional marketing campaigns
Planning for promotional gift campaign success “Many CMOs are not putting enough thought or strategy into what branded promotional gifts they give out to customers. When they desire a specific outcome, a generic pen with the brand name on it will not hit the mark. The gift needs to add value to the marketing campaign, […]
Mistakes To Avoid When Planning Promotional Items
Marketing has expensive and affordable channels for getting your message out there. Using a promotional item on the Gold Coast falls into the affordable category, and it can achieve a highly successful return on investment when done well. Here is a guide to making the right decisions about the what, why and where of promotional […]
Struggling to be unique or look different in your marketing?
You’ll see it in every advertising book ever written: “Find your USP – unique selling proposition)” and then put that message out to the universe. So many businesses we meet, don’t have this. For the most part, it is easy to see what that proposition is. But in some cases, the unique factor relates to […]
Ideas to grow a home services business
If you run or market a business that specialises in providing home services (tradies, gardening, care or cleaning), creating consistency of work can be a challenge (and often the reason why additional staff are not added). So how do you achieve this? Depending on the size of your operation and scale needed, there could be […]
