Marketing has expensive and affordable channels for getting your message out there. Using a promotional item on the Gold Coast falls into the affordable category, and it can achieve a highly successful return on investment when done well. Here is a guide to making the right decisions about the what, why and where of promotional items so your marketing efforts pack more punch.
What Is Your Goal For Your Promotional Products?
Is your goal to change how the market perceives your brand? Are you generating leads? Do you want more traffic on your website?
Know your goal before you start researching items. There will be items that are more relevant than others for achieving this goal.
What are the characteristics of the people you want to market to, and what have you sent out previously? Did those items achieve your goals?
When you have answered these questions, and others that you think of, you are ready to select the right promotional items for your Gold Coast customers.
What Delivery System Are You Using?
The impressive promotional items have been shortlisted, but have you considered the logistics? Your business now has a suite of marketing tools that might be too big for envelopes or too fragile for regular mail. Or are these items for handing out at a conference? If yes, go small and useful for maximum handing out opportunity and ease of carrying. Sending food items? Does the courier company know that it’s heat-sensitive?
Make sure the logistics are not going to kill the overall cost of the promotional item.
What Do You Like?
The answer doesn’t matter because you should not be buying for yourself but for your recipients.
Demographics are key in the selection of promotional items. Recipients keep useful items for longer, so choose wisely for
them.
Cheap And Cheerful
Cheap is not always the answer. Buying solely on price will lead to money wasted, not money saved. If a recipient likes their useful ten dollar gift and uses it for more than 24 months, that will give you a ‘cost per viewing’ of about ten cents.
A cheap pen that is uncomfortable to use or low on ink will be binned very quickly. That’s literal money thrown away.
Compare products alongside each other. They may look identical, but the pricing is very different. There’s usually a value reason behind that variation. Try them both out, and the results will reveal all. The other part of this consideration is quality over quantity (when it comes to customers) – the reality is that your business probably cannot service 5,000 small customers, however adding 50-100 high quality customers is better business and can mean that your quality standards are kept.
Keep It Uncluttered
Don’t drown the promotional item with straplines, phone numbers, email addresses, URLs and more. A logo might suffice for an existing client. For new leads, a company name and wording that gives your brand meaning (what you do well, what you want to be known for). A well-chosen product will imply the potential problems that you solve.
If you need more advice on the best quality
promotional products available on the Gold Coast,
contact our seasoned professionals and get the best results for your brand!
