Your business might be at a point where you can’t keep ignoring the need for custom workwear but you are torn. In Brisbane, is it worth investing in custom workwear? Yes! We support the use of custom workwear because it delivers results for our clients – and nothing beats results! Let us share some of the results that you too can achieve.
Team Spirit
Two of the positive outcomes, besides a tangible ROI, of a custom workwear investment is the team spirit and brand strengthening that is achieved. Each team person is consistently seeing the brand’s visual language surrounding them.
Custom workwear doesn’t have to be an identical outfit on each person to qualify as a uniform. The stock carrying staff will need tougher fabric than the office-bound front desk staff.
Managers can wear a different colour combination to differentiate them from the rest of the team. If floor sales staff wear multi-coloured outfits versus monochrome designs for point of sale or merchandising staff, then customers can spot them more easily and ask for help.
Having consistent visual language across the workwear is an important part of forming a unified team.
Walking Billboards
Have you considered that your staff are mobile assets? They are walking billboards. Each viewing of your logo or company name on custom workwear is one more exposure of your brand to the market. If you spend $1,000 on uniforms, how many new jobs will you need to justify the cost of this? In most cases, it isn’t many.
And that branded uniform is of good quality, so it will keep on walking for years. The return on investment based on views of your brand alone is phenomenal.
Another benefit is that your staff are easier for customers to identify in a store, onsite or at an event.
Repeating Your Brand Message
You most likely have spent a good sum of money on a smart website, have attractive campaigns running across social media platforms, and your business vehicles are branded. And then your staff arrive – unmatching, dishevelled – completely disconnected from the brand message. This will make customers question the trustworthiness of the delivery people.
Pump Up The Professionalism
Workwear that is branded, well-styled and maintained will always look more professional than plain-clothed staff.
The styling can range from executive options for head office to sturdy safety clothing for onsite staff. The customised colouring, print or logo embroidery will say “professional” as each team member walks past.
Stitching this up, in short: Your brand image is worth it!
If you need more advice on the best quality custom workwear available in Brisbane, we’re here to help. Call our experienced designers and get the best results for your team!
