If you run or market a business that specialises in providing home services (tradies, gardening, care or cleaning), creating consistency of work can be a challenge (and often the reason why additional staff are not added).
So how do you achieve this? Depending on the size of your operation and scale needed, there could be a great deal of capacity to fill.
Television? between production (making the ad) and broadcast costs, this can be a bigger investment than you can take on – or it may push you outside of achieving a strong return on investment (ROI).
Print Advertising (magazine/newspapers)? How do you know your target market is here – plus if you only service a smaller geographic area to the circulation of the publication – this can mean a lot of wastage.
Direct Mail? With the right message and the areas targeted being selected for best conversion – this can be low-cost and powerful.
Sales Push? Use your existing resources and canvas homes near to your current jobs (most businesses opt for 3-4 homes either side of their job). A powerful printed flyer/brochure will be one of the lowest cost marketing activities you undertake.
Digital Marketing? Social media, Google Ads and retargeting are all choices available to you – and can provide a good return on investment if you keep your management costs down.
Referral Incentives? A great way to leverage the value of your current customers is through the incentivising of referrals from current clients. It’ll also be one of the lowest costs of acquisition you’ll experience for new customer growth.
Signage and Uniforms? Absolutely – vehicle signage will deliver far more value than its cost over the useful life of the signage. Uniforms are also a walking billboard, great opportunity for a business to be seen.
In a sea of available choices – where do you begin?… A conversation with us.
~The Brand makers
So whilst there isn’t a 1 size fits all, there are some low-cost and high return options available to you. Promotional Business Product, when built into a process (such as referral program, or incentive to sale) are very easy ways to generate value. For more information, contact our team of brand makers.
