When the marketing department does it well, a corporate gifts campaign in Brisbane will have a profound impact on your growth. The campaign will deepen relationships with the recipients, be them clients, staff, suppliers or collaborators. Read our 11 ways to grow your business with corporate gifts.
#1 – Altruism
Giving is an attractive trait, and when your business gives, it attracts a lot of positive attention. This turns into positive discussions and the word spreads that your brand gives great gifts, ergo the rest of your business must be great.
# 2 – B2B Relationships
Businesses are not only brick and mortar; they are primarily people-based. And people love great corporate gifts. Your business will soar in their esteem and be top of their attention list after receiving well-chosen corporate gifts, deepening your mutual relationship and increasing client take-on rates.
# 3 – Employee Relationships
Corporate gifts for your team show your appreciation for them meeting their goals or going above and beyond the goals. Research shows that staff corporate gifting results in higher levels of staff engagement and retention.
# 4 – Brand Establishment
Long-lasting, smart but utilitarian corporate gifts that are used regularly are an excellent way of getting your brand seen repeatedly. The more frequently your brand is seen, the greater the market trust is in the brand.
# 5 – Profit Growth
Corporate gifts are a much more affordable alternative to bonuses and discounts for staff and clients. Bulk orders of gifts drive the affordability ratio up further. A well-executed corporate gifts campaign will please the recipients and protect your profits.
# 6 – Gift Goals
Take time to define your gift recipients to gain the biggest ROI from your corporate gifts. Internal gifts for your team will convey a different message than external gifts for clients, suppliers and other third parties.
# 7 – Gift Demographics
Selecting the right gift is achieved if you sort recipients by age, gender and location. Long-distance recipients, for example, can’t be allocated a gift that will break in transit, melt or weigh a ton.
# 8 – CRM
For real client loyalty impact, use your CRM data to select corporate gifts that show you have noted the recipient’s interests. What will the recipient value? A picnic blanket for a person who hates the outdoors is a waste of money, regardless of how beautiful the blanket is.
#9 – Occasion Targeting
Occasions are a great time to despatch gifts. Eid, Easter or World Cup Rugby, for example, as well as birthdays, weddings or an opportunity to say thank you.
#10 – Customisation Impact
Nothing says “we are thoughtful, we value you and pay attention to detail” like a customised corporate gift. Consider the cost implication of the customisation plus the base gift and ask our team for novel, eye-catching ways of incorporating the customisation onto the item.
#11 – Packaging Impact
Packaging a great gift in trashy packaging strips huge value off the gift. Appropriate packaging should be used, and customised packaging will compound any goodwill achieved. Choose from boxes, bags, wrapping paper, ribbons and thousands more. If the packaging has long-term use, then you get double the opportunity for brand exposure!
Consultants available Gold Coast, Brisbane and Sunshine Coast for in-person discussions, servicing Australia-wide, New Zealand and Papua New Guinea.
Brainstorm your next corporate gifts campaign with our extensive Corporate Gifts Catalogue.
