As caring branding and promotional marketing specialists, we believe in crafting workwear that not only represents your brand but also adapts to changing trends and practical needs. Join us as we delve into the exciting journey of custom workwear over the last decade and explore what the future holds.
A Decade of Custom Workwear Trends
Over the past 10 years, the workwear world has experienced a significant transformation. Custom workwear, which was once solely focused on practicality and safety, has evolved into a stylish representation of a brand’s identity. Companies began to realise the importance of a cohesive brand image that extends to their employees, and custom workwear became an essential component of their branding strategy.
Popular Items and Their Rise
- High-Visibility Apparel – Practicality drove the popularity of high-visibility apparel, especially in industries like construction and roadwork. These bright, reflective garments ensured worker safety, leading to widespread adoption.
- Polos & Embroidered Shirts – Polos with company logos became a symbol of professionalism. The ease of embroidery allowed businesses to showcase their logos on various apparel, adding a touch of sophistication.
- Durable Outerwear – With an increasing emphasis on outdoor work, durable outerwear like jackets and vests gained popularity. Companies appreciated the versatility and protection these items offered in challenging environments.
- Functional & Comfy Footwear – Comfortable work shoes became an essential choice for employees in various industries. From steel-toed boots to anti-slip soles, footwear prioritised both safety and comfort.
Fashion Meets Function: The Shift
The last few years witnessed a significant shift as workwear designers focused on marrying functionality with fashion. Custom workwear started embracing modern designs, tailored fits, and diverse colour options. Businesses realised that fashionable workwear not only boosted employee morale but also created a positive impression on customers and clients.
Current Trends In Custom Workwear
- Sustainable Materials – Environmentally conscious brands are leaning towards eco-friendly fabrics and materials for their workwear. From organic cotton to recycled polyester, sustainability is the new trend.
- Athleisure Influence – The rise of athleisure fashion has spilled into workwear. Companies are incorporating comfortable, sporty elements like stretch fabrics and breathable designs into their custom apparel.
- Customised Accessories – Beyond traditional apparel, custom accessories like branded face masks, hats and scarves are becoming popular branding tools that add a touch of style and professionalism.
- Gender-Neutral Options – Businesses are moving towards gender-neutral workwear options, embracing inclusive designs that suit employees of all genders.
What To Expect In The Next Five Years
- Tech-embedded Apparel – Custom workwear will likely integrate technology, such as smart fabrics and wearables, to enhance safety, communication and productivity on the job.
- Augmented Reality Branding – Augmented reality will offer interactive branding experiences, allowing customers to scan workwear for digital content and engage with brands in new ways.
- Customisation On Demand – The future of workwear will see increased personalisation options, allowing employees to choose styles, colours and fits that best suit their preferences and body types.
- Blending Work & Leisure – Workwear will continue to blur the lines between professional attire and casual wear, reflecting the growing trend of flexible work environments.
Our team is at the forefront of custom workwear trends, ensuring your brand’s image remains cutting-edge and aligns with the changing needs of the workforce. Embrace the evolution of workwear and make a lasting impression with the Brand Makers.
Elevate your brand image with stylish, practical and custom workwear. Contact us today!
